{"id":295651,"date":"2025-07-14T14:58:34","date_gmt":"2025-07-14T14:58:34","guid":{"rendered":"https:\/\/kidslox.com\/guide-to\/whatsapp-ads\/"},"modified":"2025-07-14T14:58:34","modified_gmt":"2025-07-14T14:58:34","slug":"whatsapp-ads","status":"publish","type":"post","link":"https:\/\/kidslox.com\/ua\/guide-to\/whatsapp-ads\/","title":{"rendered":"WhatsApp Ads Are A Thing Now, Can My Kids Still Use It?"},"content":{"rendered":"<p><span style=\"font-weight: 400;\">Do you remember when the messaging app WhatsApp emerged on the market and promised \u201c<\/span><i><span style=\"font-weight: 400;\">No Ads! No Games! No Gimmicks!<\/span><\/i><span style=\"font-weight: 400;\">&#8220;?<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Well, with the introduction of WhatsApp Ads, that promise has just been broken.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">WhatsApp is the world&#8217;s most popular messaging app, used by over 2 billion people (including a lot of teenagers). Until June 2025, it was completely ad-free. Now, for the first time ever, <\/span><a href=\"https:\/\/www.nytimes.com\/2025\/06\/16\/technology\/whatsapp-ads.html\" target=\"_blank\" rel=\"noopener\"><span style=\"font-weight: 400;\">WhatsApp ads are appearing in the app<\/span><\/a><span style=\"font-weight: 400;\">.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">If you&#8217;re like most parents, your kids may use WhatsApp. They may use it for family group chats, or they message their friends over WiFi through the app (no cell plan necessary!)<\/span><\/p>\n<p><span style=\"font-weight: 400;\">This new change affects how your kids&#8217; personal data is collected and used, the amount of time they spend on the app, and the type of content they&#8217;re exposed to.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">And for parents who already feel overwhelmed by keeping up with digital safety, this feels like another moving target.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Knowing about WhatsApp ads is a new chapter in the ongoing story of digital health and wellness. Now the questions grow larger: Is the app still appropriate for your kids? Are they being exposed to advertising they don&#8217;t understand? And what should you do about it?<\/span><\/p>\n<h3>What Is WhatsApp&#8217;s New Advertising Model?<\/h3>\n<p><span style=\"font-weight: 400;\">While you might primarily use WhatsApp for family group chats or texting relatives abroad, your kids probably use it for much more than basic messaging.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">WhatsApp has <\/span><a href=\"https:\/\/kidslox.com\/ua\/guide-to\/whatsapp-disappearing-messages\/\"><span style=\"font-weight: 400;\">a feature called &#8220;Updates&#8221;<\/span><\/a><span style=\"font-weight: 400;\"> (think of it as similar to Instagram Stories or Snapchat) where users can share media and messages that disappear after 24 hours.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">It\u2019s become one of the main social feeds where kids and teens keep up with one another outside the more public feeds of Facebook or Instagram.<\/span><\/p>\n<p><a href=\"https:\/\/www.engadget.com\/apps\/whatsapp-has-ads-now-but-only-in-the-updates-tab-144829657.html\" target=\"_blank\" rel=\"noopener\"><span style=\"font-weight: 400;\">This \u201cUpdates\u201d feed is where WhatsApp ads now appear<\/span><\/a><span style=\"font-weight: 400;\">. When your teenager scrolls through their friends&#8217; Updates to see content, they&#8217;ll now also see sponsored content from businesses mixed in with posts from people they know.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">But these aren\u2019t as obvious as YouTube ads that suddenly interrupt what you\u2019re watching. WhatsApp ads are designed to resemble regular Updates from friends and appear as just another post from someone you follow.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">When you dig into the fine print, you\u2019ll find that WhatsApp says it&#8217;s using &#8220;limited&#8221; data to decide which ads to show each user. This data is collected much like any other app, including information like:<\/span><\/p>\n<ul>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">General location (city or country)<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Device language settings<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Which business channels they follow<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">How they interact with ads in the app<\/span><\/li>\n<\/ul>\n<p><span style=\"font-weight: 400;\">The company promises that your actual text messages, phone calls, and personal Updates remain private and encrypted.<\/span><\/p>\n<h4>Why This Matters for Kids<\/h4>\n<p><span style=\"font-weight: 400;\">Here&#8217;s what many parents don&#8217;t realize: kids and teenagers spend <\/span><a href=\"https:\/\/www.pewresearch.org\/internet\/2022\/08\/10\/teens-social-media-and-technology-2022\/\" target=\"_blank\" rel=\"noopener\"><i><span style=\"font-weight: 400;\">a<\/span><\/i> <i><span style=\"font-weight: 400;\">lot<\/span><\/i><span style=\"font-weight: 400;\"> of time in the Updates section of WhatsApp<\/span><\/a><span style=\"font-weight: 400;\">.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">They&#8217;re not just using it to send messages. This side of the app has become one of the primary social channels, and teens are using it just like they would on Instagram or TikTok.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">This means WhatsApp ads aren&#8217;t hidden in some part of the app that your kids might not usually use. They&#8217;re placed directly in the content stream that your children check multiple times per day.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">When ads look exactly like content from friends and family, it becomes much harder for kids to recognize that they&#8217;re being advertised to. And if your child is still learning how to tell ads apart from genuine content, you might find that they&#8217;re clicking on and engaging with ads without even realizing it.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Not knowing <\/span><i><span style=\"font-weight: 400;\">what <\/span><\/i><span style=\"font-weight: 400;\">ads they\u2019re seeing and <\/span><i><span style=\"font-weight: 400;\">which <\/span><\/i><span style=\"font-weight: 400;\">messages they\u2019re being exposed to should concern every parent. So what\u2019s at risk, and what can you do?<\/span><\/p>\n<h3>What Data WhatsApp Collects and How It Affects Your Child<\/h3>\n<p><span style=\"font-weight: 400;\">Exchanging data for usage has become somewhat normalized in the world of \u201capps for everything.\u201d<\/span><\/p>\n<p><span style=\"font-weight: 400;\">But what you may think is \u201charmless\u201d data could be collected and utilized for more than you might expect. Throw your kids into the mix, and you\u2019ll quickly see <\/span><a href=\"https:\/\/kidslox.com\/ua\/guide-to\/social-media-algorithm\/\"><span style=\"font-weight: 400;\">how much risk these apps and ad algorithms pose<\/span><\/a><span style=\"font-weight: 400;\">.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">In order to serve up the right ads to users, WhatsApp now tracks your child&#8217;s:<\/span><\/p>\n<ul>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Location information (city, country, and potentially more precise data)<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">App usage patterns (how long they spend in different sections, what they click on)<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Social connections (which channels they follow, which Updates they interact with)<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Device information (language settings, device type)<\/span><\/li>\n<\/ul>\n<p><span style=\"font-weight: 400;\">Privacy experts are concerned because this data can be combined with information from other Meta-owned apps (Facebook, Instagram) if your child has accounts on those platforms.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Even if you&#8217;ve tried to limit your child&#8217;s social media presence, WhatsApp ads create another data collection point.<\/span><\/p>\n<h3>Practical Steps Parents Can Use to Protect Their Kids<\/h3>\n<p><span style=\"font-weight: 400;\">Here\u2019s the good news: You do have options when it comes to using WhatsApp. And you don\u2019t always have to choose between &#8220;ban WhatsApp completely&#8221; and &#8220;let whatever happens happen.&#8221;<\/span><\/p>\n<h4>Review WhatsApp Privacy Settings Together<\/h4>\n<p><span style=\"font-weight: 400;\">If your child is old enough to understand what privacy settings are, it can help to walk through the settings with them.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Open WhatsApp with your child and go through each privacy setting. Together, talk about each one and set limits on who can add them to groups and who can see their profile\/status.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">You can also go through many of the other WhatsApp safety features (<\/span><a href=\"https:\/\/kidslox.com\/ua\/guide-to\/whatsapp-for-kids\/\"><span style=\"font-weight: 400;\">some of which you may not know exist!<\/span><\/a><span style=\"font-weight: 400;\">)<\/span><\/p>\n<h4>Use Parental Control Tools<\/h4>\n<p><span style=\"font-weight: 400;\">Sometimes, adding an extra layer of defense can help. <\/span><a href=\"https:\/\/play.google.com\/store\/apps\/details?id=com.kidslox.app&amp;hl=en_US\" target=\"_blank\" rel=\"noopener\"><span style=\"font-weight: 400;\">Parental control apps like Kidslox<\/span><\/a><span style=\"font-weight: 400;\"> can help you monitor your child&#8217;s overall app usage and set time limits for social media apps \u2013 including WhatsApp. You can also track how much time they&#8217;re spending on different digital activities.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">While you can&#8217;t control the ads within WhatsApp itself, you can manage how much access your child has to the app and establish family rules about use.<\/span><\/p>\n<h4>Consider Alternatives and Set Boundaries<\/h4>\n<p><span style=\"font-weight: 400;\">For some, the idea of WhatsApp serving up ads to users without warning can be a step too far.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">If WhatsApp ads and privacy concerns are deal-breakers for your family, you might want to consider other app messaging alternatives. <\/span><a href=\"https:\/\/signal.org\/\" target=\"_blank\" rel=\"noopener\"><span style=\"font-weight: 400;\">Signal<\/span><\/a><span style=\"font-weight: 400;\">, for example, is a free and secure messaging app that does not have ads or collect user data.<\/span><\/p>\n<h3>WhatsApp Ads are Here \u2013 and They Offer New Chances to Talk About Digital Privacy<\/h3>\n<p><span style=\"font-weight: 400;\">The WhatsApp ads situation is really just a symptom of a much larger trend: the increasing commercialization of children&#8217;s digital spaces.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Today it&#8217;s WhatsApp. Tomorrow it might be another app your kids love.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">But rather than trying to chase down every platform change and completely overhaul your digital behavior, use these moments as a chance to focus on building <\/span><a href=\"https:\/\/kidslox.com\/ua\/guide-to\/digital-literacy\/\"><span style=\"font-weight: 400;\">your child&#8217;s digital literacy<\/span><\/a><span style=\"font-weight: 400;\">.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">These moments are a great time to help them understand that their attention, data, and behavior have value to companies. Explain to them why, and help them see the reasons that being aware of ads \u2013 and not just clicking them for extra lives or coins on apps \u2013 is important for their digital safety.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">While WhatsApp can still be used safely by children with proper supervision and education, it\u2019s important to keep an eye on changes such as ads and be prepared to know how you\u2019ll <\/span><a href=\"https:\/\/kidslox.com\/ua\/guide-to\/family-security\/\"><span style=\"font-weight: 400;\">adjust your digital plan<\/span><\/a><span style=\"font-weight: 400;\">.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">The most important thing you can do? Stay curious, ask questions, and maintain open conversations with your kids about their digital experiences.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Sure, the technology will keep changing. But your role as a guide and protector remains constant.<\/span><\/p>\n<p><i><span style=\"font-weight: 400;\">Want to learn more about how to stay ahead of the curve when digital changes occur? Check out our <\/span><\/i><a href=\"https:\/\/kidslox.com\/ua\/guide-to\/\"><i><span style=\"font-weight: 400;\">full library of guides and resources<\/span><\/i><\/a><i><span style=\"font-weight: 400;\"> for parents and guardians. Learn the latest updates and how to keep your family\u2019s digital health and safety protected!<\/span><\/i><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Do you remember when the messaging app WhatsApp emerged on the market and promised \u201cNo Ads! No Games! No Gimmicks!&#8220;? Well, with the introduction of WhatsApp Ads, that promise has just been broken. WhatsApp is the world&#8217;s most popular messaging app, used by over 2 billion people (including a lot of teenagers). Until June 2025, [&hellip;]<\/p>\n","protected":false},"author":7,"featured_media":294191,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"inline_featured_image":false,"footnotes":""},"categories":[655,608,691],"tags":[],"class_list":["post-295651","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-childrens-digital-literacy-ua","category-healthy-screen-time-ua","category-technology-and-family-life-ua"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v26.7 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Guide To WhatsApp Ads Are A Thing Now, Can My Kids Still Use It? | Kidslox<\/title>\n<meta name=\"description\" content=\"Do you remember when the messaging app WhatsApp emerged on the market and promised \u201cNo Ads! No Games! No Gimmicks!&quot;? 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